When you register an account/participate in an event, you will be asked to fill in the contact information of a friend. What would you do? You must Whatsapp Database be thinking "I'm not going to betray my friend's privacy" and the action after that is to cancel the action in progress and leave. However, if you add a reward to this behavior result, such as filling in the contact information Whatsapp Database of a friend and rewarding 20 yuan, would you fill in it? At this time, some people may fill in. Because you will think: Isn't it just a contact method, it doesn't matter, and it is a product of a well-known company, and there is no risk of leaking privacy. Let me explain the above situation.
The situation where there is no reward of 20 yuan does not belong to cognitive dissonance. A state of dissonance because you make Whatsapp Database decisions without thinking. In the case of adding rewards, there is a disorder, that is, incoordination. At this time, you will feel very uncomfortable, but because the reward is in your mind, you will also be able to get the Whatsapp Database reward, so you will feel very uncomfortable. In order to solve this problem If you feel uncomfortable, you will try to find a way (change one of the perceptions) to make the psychological impact of your behavior results slightly more balanced. This is cognitive dissonance. Cognitive dissonance, coined by Festinger, is, in simple and straightforward terms: an individual's uncomfortable feeling caused by two or more related and inconsistent cognitions.
Remember, this is a feeling, a mental activity. You can even use behaviors that reduce cognitive dissonance as a way for people to Whatsapp Database comfort themselves. 02 Cognition: refers to everything a person is aware of, including the behavior, characteristics, mental state, etc. of oneself or things other than oneself, which can be beliefs, facts, and Whatsapp Database opinions. If something exists, but we do not realize it, it is not a kind of cognition, cognition must be made us realize. If there are two or more cognitions, there are three situations: consistent, inconsistent, and irrelevant. Cognitive dissonance occurs when two or more cognitions are inconsistent and related.